Runway set for India’s Next Top Model Season 2 on MTV
The show based on the Cinderella theme will get tougher this year for the contestants. Livon Serum is the title sponsor and Lakmé, Airtel, abof.com, PC Jeweller and Amanté are the co-sponsors
MTV India is back with its glamorous reality show ‘India’s Next Top Model Season 2’ where four mentors embark on a journey to choose the country’s top model. The second season is based on a ‘Cinderella theme’ wherein mentors Lisa Haydon, Dabboo Ratnani, Anusha Dandekar and Neeraj Gaba mentor 13 young girls in their journey to the fashion world.
CBS Studios Global has accredited the India format rights of the fact Competitors series The usa’s Upcoming Top rated Model to Mumbai-dependent Bulldog Media and Amusement. Livon Serum is the title sponsor although Lakmé and Airtel are co-presenting sponsors. Abof.com and Personal computer Jeweller are powered by sponsors and Amanté is the associate sponsor.
Sharing insights to the advertising and marketing front, Ferzad Palia, Head, Youth and English Entertainment, Viacom18, mentioned, “We are going to be carrying out a 360 promoting action for your display. We will likely be accomplishing many activations, promoting on tv, print and significant electronic promotions. It is a greatly marketed house for us and we will probably be upping the ante, in comparison to last yr.”
This time the duties get tougher. Rumbling ramps, underwater responsibilities, hearth jobs and even more are going to be viewed this year. The demonstrate will go on for ten weeks and will conclusion in mid-September.
Akash Sharma, Co-Founder and Government Producer, Bulldog Media and Amusement, reported, “You could’t do precisely the same demonstrate yearly. I come from the US as well as longest displays come from there. Top Models in the usa is at time 23. It’s because of the freshness. Yearly you make some changes. This 12 months what we’ve accomplished is There exists a wide range of more fact and story-telling. We’ve held this Cinderella Tale, which is something exclusive.”
On producing more demonstrates within the Indian industry, Sharma claims there are one to two in the pipeline for the calendar year. Sharma has Formerly worked on ‘Kya Aap Paanchvi Go Se Tez Hain’, which was telecast on Star Furthermore. Sharma is open up to dealing with other broadcasters apart from Viacom18.
About bringing the structure to India, Roxanne Pompa, Vice chairman, Worldwide Manufacturing and Revenue, CBS Studios Worldwide, claimed, “The ‘America’s Up coming Best Product’ format proceeds to entertain audience all worldwide. We have been fired up to work with Bulldog Media and Leisure and MTV India to provide a second year, Using the customary ‘Top rated Model’ type, glamour and leisure, for your Indian audience.”
Commenting within the Affiliation While using the exhibit, Anuradha Aggarwal, Main Internet marketing Officer, Marico, explained, “Livon Serum personifies values of staying lively, vivacious, constantly trendy and unstoppable for a girl who thinks she’s magnificent and always wishes to be inside the spotlight with salon end hair. Livon’s new proposition seamlessly matches into the format of the long-lasting show, India’s Up coming Top rated Model Year 2 on MTV which is centered on providing spotlight moments to young ladies. As a result of this collaboration, we purpose to achieve out to our core TG; young, fashionable, college heading girls. It all about providing them the ever so excellent, digicam-Prepared hair and featuring them real existence modelling jobs which is able to support them hone their abilities of getting an excellent product.”
The broadcaster has partnered with Twitter to reinforce viewer engagement as a result of some of their in no way-seen-just before expert services in India. These include things like activating fan interaction in the recently released Twitter Blue Place as well as the special digicam application on Twitter to make relatable and engaging electronic content on the platform. The contestants will endure an entire scale Twitter workshop to totally utilise the power of the medium for enthusiast conversation. By way of these initiatives, MTV India and Twitter want to make certain that the Indian edition of the worldwide franchise is easily the most discussed house over the System.
MTV will also use the world’s fastest growing platform, Snapchat, for an exclusive sneak peek of the look and feel of the show as well as real time reactions on MTV’s Snapchat handle MTVIndia. The channel will use Instagram to showcase an exclusive video on the best looks from the show every week.
India’s Next Top Model premieres on Sunday, July 10, 2016 at 7 PM on MTV.