About the Show
Balika Vadhu has been one of the longest running shows of Indian Television and has crossed many milestones over the years. Anandi’s character has found a special place in everyone’s heart and has been one of the most loved characters till date. Drawing inspiration from Anandi’s appeal when she was a child, Colors has associated with SphereOrigin to launch a home-grown animated series as a first-of-its-kind extension of a popular Hindi television character called ‘Chhoti Anandi’. Taking the first step towards building its Sunday morning programming,Colors and Rishtey will simulcast ‘Chhoti Anandi’ starting January 17, 2016 every Sunday at 10am.
As ‘Chhoti Anandi’ prepares to launch simultaneously on Colors and Rishtey, the channel has planned an extensive marketing and digital promotional strategy to create maximum recall among audiences across age-groups.